Introduction
You’ve spent months pumping out content, creating engaging posts and sending them to your target audience. Now it’s time to start earning some money! It’s not easy to know where to start when it comes to ads on YouTube, but if you’re ready to take advantage of the platform while also learning how things work behind the scenes then this guide will help get you started.
Choose a thumbnail you like
- Choose a thumbnail that is eye-catching.
- Make sure the thumbnail is relevant to the video.
- Choose a thumbnail that is easy to read and understand.
- Make sure your thumbnail communicates what you want people to know about your brand, product or service in an engaging way by using colors, shapes and fonts that are consistent with your brand identity (color palette/shape of logo etc.)
Select an interesting video for your ad
The first step in creating an effective video ad campaign is to select an interesting video for your ad. Once you’ve decided on which video to use as the basis of your campaign, consider these tips:
- Make sure it’s relevant to your audience and campaign goals.
- Make sure it’s engaging and entertaining so that audiences will want more information about what they’re seeing—and then watch!
Make sure engagements are high
Engagements are important because they show that people are watching your videos.
Engagements can be clicks, likes and comments on your ads.
You can use this data to measure how effective your ads are at reaching their target audience.
Use specific targeting to narrow down your audience as much as possible
The more specific you can be with your targeting, the more effective your campaign will be. For example, if you’re selling a product to people who are interested in paleo diets and exercise, you might want to show them an ad that shows how they can use their new diet to lose weight and get back into shape.
In this case, it would make sense for Facebook ads to target “people ages 18-30 whose interests include paleo dieting and/or exercise” so as long as those criteria match up with what we think our audience wants (and doesn’t already know about), we can reach them with an ad that’s relevant for their needs!.
Read : Pros and Cons of Backlinks
Record the stats from your campaign including impressions, reach, clicks and viewers
Once you’ve run your campaign, it’s time to track the results. These stats can help you make decisions about whether or not to run another ad and which parts of your video are most effective. Here’s what they look like:
- Impressions – The number of times your ad has been displayed
- Reach – The number of people who have seen your ad
- Clicks – The number of people who clicked on their link or played with an image (examples)
These numbers may seem confusing at first, but once you get used to them they’re easy to understand!
Keep your campaign simple and targeted to get the most from it.
Keep your campaign simple and targeted to get the most from it.
It’s important to keep things simple. If you’re targeting a wide demographic, don’t try to hit all of them with one ad; instead, pick one or two demographics at a time based on what research shows will work best for your brand and its audience. You can then focus on those demographics in future ads by using specific images and copy that speaks specifically to them (for example: an older woman might like cookbooks while her husband prefers sports).
If possible, record stats from the ads so that you know exactly how many views each video received during both free trials and paid campaigns (and which ones performed better). This will help determine which ones stay up longer and which ones are less successful overall—but also give insight into how successful each video actually was!
Conclusion
Try to keep your campaign simple and targeted.