Keyword research is the cornerstone of any SEO strategy. It’s essential to understand what your competitors are doing, as well as what keywords you can use to rank high in search engines. In this post we’ll cover how to perform keyword research and identify ranking opportunities, weak points and opportunities in your campaign.
Check the Search Volume For Your Keywords
To find out the search volume for your keywords, you can use Google Keyword Planner.
To check the search volume for your competitors and their industry, use SEMrush’s Keyword Difficulty Index (KDI) tool.
To see how popular it is to rank for certain terms in different countries, check out Google Adwords’s Search Traffic Report . This will give you an idea of how many people are searching those terms and where they’re coming from. As an example, if I have 100,000 monthly visitors but only 2% of them are from France, then clearly there isn’t enough demand in this country.
Selecting the best keywords to target for SEO is an important part of your site’s success. You should choose keywords that are relevant and specific, not too broad or too competitive. It’s also important to keep in mind that there are many factors that can affect how well a keyword performs on Google Search. Similarly, search volume determines the ranking of a search term on Google. You must ensure your business name (or any other term) has enough traffic before marketing it as an entry point to organic Google search results if you want it to appear high in searches like “seo company.”
Identify Ranking Opportunities and Weaknesses in Your Campaign
You’re probably already familiar with the concept of ranking opportunities and weaknesses. It’s a simple concept, but it can be very powerful in optimizing your campaign. Once you know what your competitors are doing to drive traffic to their site, you can use these tools to find out which keywords are driving traffic to yours too. This will help you identify which ones need improvement or updating before moving forward with new campaigns.
Practice Relevant Content Marketing
Content marketing is a marketing technique that involves creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.
Content can be used to build awareness, trust, credibility and loyalty.
Use Long Tail Keywords
The best way to rank for long tail keywords is by using the right keyword research tool. Google Search Console and SEMrush allow you to see all of your search traffic, including paid ads and organic activity—and it’s easy to see how many times people are searching for these more specific terms.
If you want a quick way to find long-tail keywords that are used often but not necessarily clicked on much, try using Google’s “long” command in Adwords (which provides information about all of your campaigns). You’ll get a list of keywords contributed by other users that might be worth targeting for your own work.
Optimise for Semantic SEO
Semantic search is when the search engine understands what you are looking for.
This type of SEO is more likely to provide results based on the meaning of the words, rather than just their individual meanings.
For example: If you were searching for “dog” and used “puppy” as one of your keywords, it would be unlikely that Google would find any relevant webpages related to dogs or puppies because they aren’t actually part of either word’s definition.
If you were looking for “dogs” with “puppies” in them (e.g., “I want a puppy”), then this would be considered a better fit because now we’re using both words correctly in context—meaningfully, even though they may not always occur together that way.
Getting links from other websites who have already done their homework researching the terms that we want to target for our content is a great way of improving both our rankings and traffic.
Perform a Competitor Analysis for SEO
In the beginning of your SEO strategy, you will have to do a competitive analysis. This is when you look at what other companies are doing well and where they’re falling short. You should look for gaps in their strategy, such as missing keywords or not having enough content on certain topics.
Once you know where your competitors are failing or missing out on opportunities, it’s time to think about how Google can help improve things for yourself!
Keyword Research is a cornerstone of SEO
Keyword research is a cornerstone of any SEO strategy. It’s the foundation on which you build your content, but it’s also an essential part of any successful campaign.
In fact, keyword research is the first step in any SEO campaign—and for good reason: without keywords and phrases to guide you, there would be no way for Google to identify what users were looking for as they searched online. Without this understanding from search engines, your website would likely end up ranking low or not at all in Google searches (or even worse).
If you are looking to improve your website’s search engine visibility, then it is crucial that you have a solid understanding of how Google and other search engines work. You can use these tips to help increase your chances of ranking in Google with the right keywords for each topic.