SEO Strategy for Small Business – How to Boost Conversion


SEO Strategy for Small Business – Boost Your Conversion: Your website is the face of your business. It’s the way you connect with clients, potential customers and partners. If you want more people to come to your site and see what you have to offer, it’s vital that search engines like Google (and Bing) know about it. This is where SEO comes in: Search Engine Optimization (SEO) is the process of making sure that users find your website when they search for something on Google or Bing. In this article, I’ll explain how small businesses can get started with their own internal search engine optimization strategies.

Long-term vs. short-term goals

Long-term goals should be your primary focus. For a small business, this may mean setting up an ecommerce store to sell your products and services online. The longer-term goal will help you set up the marketing strategies that will help you reach that goal, while short-term goals can be used to achieve the long-term goal.

For example: You want to grow your website traffic by 100 percent each month over the next six months (an ambitious goal!). In order for this strategy plan to work effectively, there are three things you’ll need:

  • A website that attracts visitors from search engines like Google or Bing;
  • A social media presence with followers who engage with content on those platforms;
  • And an email list where people sign up for updates about new products or services available through those channels

Understand your audience

The most important thing to remember when you’re creating your SEO strategy for a small business is that you need to understand your audience and what they want.

SEO Strategy for Small Business – How to Boost Conversion

Understand your audience. This is one of the most important steps in any SEO strategy for a small business. You need to know who you’re talking to and what they want, so you can provide it in the most effective way possible. If you have no idea who your target audience is, then it’s going be hard for you to create an effective strategy that will help them achieve their goals.

Read: Off Page SEO For Beginners

Know your competitors’ strategies and tactics (and don’t copy them). Competitors are always trying new things—and sometimes those things aren’t all that great! But if they’re doing something right (or at least better than yours), then learning from them could give your company an edge over the competition.

Do some research on customer satisfaction surveys like NPS/Net Promoter Score (NPS), which shows how likely people are willing to recommend a product/service based on their experiences with it.

Define your business’s niche

The first step to making your business more visible online is to define your niche. Your audience is what you’re selling, so it’s important to know who they are and what they want in order to tailor your content towards them.

Defining the niche of your business will help you decide how much time and effort you want to put into SEO, as well as how much money should be spent on paid advertising (if any) SEO is a long-term strategy, and it’s important to understand that SEO is a commitment. You can’t just spend a few hours on it, then expect results within days. It takes time to build your website’s authority and rank higher in search engines.

SEO Strategy for Small Business – How to Boost Conversion

Be willing to test and try different ideas

It’s important to be willing to experiment and try different ideas, but you also have to be willing to fail. If your SEO strategy isn’t working, don’t let fear hold you back from changing it up. If you’ve been trying the same thing for a few months and it’s not working, it’s time to try something new. If you’re not seeing results from your efforts, there may be something wrong with your strategy or content that needs to be fixed.

If you want to increase website traffic, you have to pay close attention to your SEO strategy and make it long lasting. The best way is by understanding your audience and defining your business’s niche.

Once you do that, then it’s time for testing and trying different ideas until you get the results that work for you.


Hopefully, this guide has given you a good idea of how to improve your SEO strategy for your small business website.

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